The Convertible

So ever since the success from FASHION IN THE SKY,

this is what I've been up to lately! haha using my creative juices for academic purposes

Coming up with a new product concept for STEVE MADDEN, as part of my school project!

We were voted for having the best concept board!! And we won!




we designed our concept boards to show the contrast between a previous clutter of shoes and having one pair that makes the others pale in comparison...



Did you know that 1/3 of women have trouble finding room to store all of their shoes?
In fact, research has shown that 15% of the female population has over 30 pairs currently in their closets RIGHT NOW.






The Product positioning for this new concept is driven by style and comfort.
But more than that, Our product is positioned to revolutionize the shoe industry.
Today, we’re not just recommending a new design; we’re proposing a new lifestyle.
To change the way you think, look and wear your heels, and introduce a new category of accessories JUST for heels.